In 1926, Rolls Royce was as good at branding as Mr. Beast*. Knowing what we always knew, RR marketed itself to women. You have probably read this a thousand times, but maybe read it a thousand and one?
Certain fortunate women take the world’s best automobile for granted, as they do gowns and jewels from the Rue de la Paix . . . the mellow glory of old masters on their walls . . . the friendship of famous people. The Rolls-Royce moves as gracefully through a world of social prominence as they do themselves.
They have discovered that motor-car smartness is not quixotic thing to be upset by “new models,” to fleet with the season. There would be as little reason to say of one of these women, “Her motor is hardly the thing this year,” as to say, “That Georgian mansion her colonial grandfather built down in the country is frightfully out of date!”
A Rolls-Royce four years old, or ten years old, is as ready to take its place in the review of luxury on opera nights as when it was purchased. It is as eager to sweep towards the open high road and, if called upon, to crowd two days’ normal driving into a few comfortable, secure motoring hours. Rolls-Royce performance and Roll-Royce appearance more than compensate for high initial cost. . . . Why not ride in one? A trial trip of one hundred miles over any roads you may select will be arranged at your convenience. Rolls-Royce, Fifth Avenue at 56th Street, New York. There are branches in principal cities.
* For those of you who actually have something better to do than to scroll YouTube endlessly, Mr. Beast has 460 million subscribers and over 50 billion. with a B, individual views.
Fun fact: Cocomelon has about 217 billion views. I dare you to watch this and not get an ear worm. If you don’t know what an ear worm is, well come on. We can only help you so much.